Most of the remaining users weren't too happy about the changes, not just because of the messy new layout that slowed down many computers, but also because users were then spammed by friend requests by 'celebrities' as part of their new marketing approach. This was all done to try and attract more people to the site, which had steadily been losing traffic for a long time, though it ended up having the opposite effect, making its owners at the time, News Corp., quite agitated. It then massively overhauled its homepage and new profile layouts, changed its logo, and then attempted to force longtime users with original 1.0 profiles to upgrade. After a change in management in 2010, it attempted to reinvent itself as 'Social Entertainment', with more of an emphasis on entertainment than social networking. In fact, he was fired from the company in 2009. Long gone are the days when Tom Anderson, founder and practically the mascot of MySpace, would automatically add new users.

It was the most popular site around in the mid-2000s, and is arguably the primary vehicle for the rise of social networking in general, but despite its once-explosive popularity, the site has dwindled down to a barren wasteland as fickle users have almost completely abandoned it for its competitor, Facebook. Naturally, the site became more famous for the poorly-constructed pages. It allowed anyone to make and customize a kind of mini-webpage about themselves, and though some users managed to make their pages sleek and interesting, others abused this creative freedom and their pages were plagued by eye-stabbing graphics ◊ and loud MP3 s. Thanks to that last one, it figured prominently into Dateline's To Catch a Predator series, as Perverted Justice used it to attract potential child molesters.

The site was generally known as a meeting place for kids, a marketing venue for bands and celebrities, and a hunting ground for creeps. MySpace is a social networking website that boasted over 60 million users at its height of popularity, and was easily one of the largest websites of all time. Dan Szymborski, Thoughts on the Death of Jeter

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